THE collection of Chic Outlet Shopping Villages by Value Retail is hosting a ‘Day Trip to Chic’ summer campaign until August 31. A visit to London, Dublin, Paris, Madrid, Barcelona, Milan, Brussels, Frankfurt and Munich can be complemented with a trip to these fashionable villages that provide the luxuries of high-end shopping, but with savings of up to 60 per cent on the recommended retail price.
“Our Day Trip to Chic summer campaign highlights the very best of Europe – that melting pot of culture, architecture, fine food and, of course, unrivalled luxury shopping. The Chic Outlet Shopping Villages are hosting a curated programme of events that celebrate the modernity, the heritage, the variety and the sheer personality of the continent. It promises to be tremendously exciting and I am delighted that the stylish and revered Martone Cycling Co will be our partner in the campaign,” says Desirée Bollier, chief executive – Value Retail Management, creator and operator of the Chic Outlet Shopping Villages. Chic Outlet Shopping has joined forces with Martone Cycling Company, created by Brazilian bicycle-lover, Lorenzo Martone, for the Day Trip to Chic campaign. “Not only is cycling the healthiest and enjoyable way to explore in the city, but right now it is certainly the most stylish, too. We look forward to sharing the pleasure of cycling with international guests to the Chic Outlet Shopping Villages this summer,” Lorenzo Martone, founder – Martone Cycling Co.Value Retail’s unique formula, blended with high-maintenance service, has increasingly attracted the upwardly mobile middle classes, reflecting their attitudes and values.