Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) and Airbnb have signed a Memorandum of Understanding (MoU) following the introduction of enhanced regulations for obtaining ‘holiday home’ licenses in the emirate.
Under the agreement, Airbnb will cooperate with Dubai Tourism on preventing breaches of the regulation by informing all host members of the Dubai Tourism regulations via its website and through email reminders of the rules. The two parties will also explore joint marketing and promotional activations to diversify tourism in Dubai.
His Excellency Helal Saeed Almarri, director general, Dubai Tourism, says: 'In keeping with global demand trends and a highly digitised marketplace for key enablers of tourism infrastructure, we are pleased to partner with Airbnb, a pioneer in this space, to help promote diverse accommodation options to our visitors in a safe, secure and controlled manner. This not only lets us be more competitive as a tourism destination but also speaks to our ability as government to drive demand led policy making and embrace innovation to further our proposition. Ultimately visitor experience is at the heart of initiatives undertaken by Dubai Tourism and this is one such example of how we continue to partner with the private and public sector to deliver against our destination promise.'
Dubai Tourism has upgraded its application portal to facilitate these new license applications.