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New in the emirate

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Dubai's newest beachfront district, La Mer, opened to provide families with a new hotspot for dining, playing and unwinding, while Etihad Museum was inaugurated to give the culturally curious an enriching overview of the birth of the United Arab Emirates. La Perle, the region’s first resident theatrical show, was performed in a state-of-the-art aqua theatre in Habtoor City.

Among the openings towards the end of the year were Dubai Frame and Dubai Safari, both already proving to be popular and the former generating the most impressions ever seen on Dubai Tourism’s Instagram page.

New destination offerings coming online in 2018 include sections of the Dubai Historic District. Enhancements will also continue to be made to the compelling outdoor lifestyle offering in Hatta, which is rapidly becoming a hotspot for thrill-seekers and nature-lovers. To add to the mix is UAE’s first national park, Al Marmoum, which was launched at the beginning of 2018.

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