Best Western names new regional director of development - Asia

Best Western Hotels & Resorts has appointed Cyrill Czerwonka as its new regional director of development - Asia.

Czerwonka has enjoyed an impressive career in the hotel investment and development sector with both operators and owners. This has included identifying new hotel opportunities, negotiating deals and conducting financial studies for a number of international hospitality companies.

Having obtained his Master’s Degree in Business & Finance from the Graduate Business School of Management: Audencia Nantes, France, Czerwonka entered the hospitality industry with AccorHotels. Based in Bangkok, this role also re-introduced Czerwonka to the Asia Pacific region as he focused on Thailand, Cambodia, Laos, Malaysia and Maldives, and conducted a three-month mission to India.

Following this, he spent almost five years with Singapore-based serviced apartment specialist, The Ascott Limited, as business development manager for Europe and North Africa. Then in 2013, he joined Dusit International as assistant director of development for EMEA, based in the UAE.

Having honed his skills, Czerwonka now joins Best Western’s Asia head office in Bangkok, where he will focus on seeking new hotel development opportunities for the company across the region. This appointment comes at an exciting time for Best Western, as the company accelerates its Asian expansion plans.

“We are delighted to welcome Cyrill to the Best Western Asia team,” said Olivier Berrivin, Best Western’s managing director of International Operations - Asia. “His talent, experience and financial acumen will be great assets for our company as we continue to grow our portfolio."

“With an expanded collection of 11 hotel brands, including three ‘soft brands’, Best Western is perfectly positioned to meet the demands of any market, from major cities to emerging destinations. With Cyrill now onboard, we expect to see Best Western’s world-famous standards of hospitality introduced to guests in many exciting new locations, all across Asia,” Berrivin added.

“I am very excited to be joining Best Western Hotels & Resorts – one of the hospitality industry’s most famous and historic companies,” commented Czerwonka. “I have watched their recent brand expansion strategy with interest and have been very impressed by many of the advanced concepts that have been launched, including soft brands and millennial hotels. I look forward to working with the entire team here in Bangkok to bring these innovative brands to guests all across the region.”

Best Western currently operates more than 50 hotels and resorts across Southeast Asia and Japan, covering five of its global brands. This portfolio is expected to expand considerably in the coming years, with at least 30 new properties in the pipeline. - TradeArabia News Service