Dubai Airports has unveiled a new DXB brand, aiming to position the world’s busiest international airport as a major destination for culture, hospitality, and entertainment.

Millions of travellers passing through the Dubai International (DXB) will soon get to experience unmatched hospitality, a culture of vibrant imagination, as well as a mesmerising mosaic of exciting and inspiring experiences, ranging from mouth-watering cuisines, evolving retail choices, to world-class music and art. 

After welcoming one billion passengers, the airport is transforming towards creating immersive experiences that embody the true spirit of Dubai for its customers, as part of its new brand reveal.

Understanding dining is an integral part of a traveller’s journey through the airport, DXB has introduced a range of delectable options. Away from dining, customers will also be able to experience art, music, fashion and local culture, giving DXB a sense of place and a taste of the city it calls home.