Emirates customers can unlock the best of Dubai with My Emirates Pass – an offer that turns an Emirates boarding pass into an exclusive membership card providing travellers special benefits and discounts of up to 50 per cent off in more than 500 leisure and retail outlet locations across the UAE.
Emirates passengers flying to and through Dubai between May 1 and August 31 can take advantage of My Emirates Pass by presenting their boarding pass and a valid form of identification in any of the participating outlets. UAE residents and nationals returning back home to Dubai during this time can also benefit from the fantastic offers using My Emirates Pass.