Accor unveils new umbrella brand for Makkah, Madinah hotels

French hospitality group Accor is bringing all its hotels in Makkah and Madinah under the umbrella of “Accor Holy Destinations”, it announced.

The new identity was launched in the presence of managing director Alaaeldin Saleh and executive directors of the group.

Accor Holy Destinations — the first-of-its-kind in the Saudi hospitality sector — currently includes eight hotels in Makkah and three in Madinah,  with a total of 10,617 rooms, including residential units, suites, hotel apartments, royal floors, and villas.

“Accor Holy Destinations aims at unifying the booking process for travel companies when booking for Hajj and Umrah, organisations and individuals alike across all AccorHotels in Makkah and Madinah," the group said in a statement.

Saleh said Accor Holy Destinations will have a digital platform for booking, information on Makkah and Madinah, a full-fledged map of the area, nearby shops, and a 360-degree video of Al Haram.

The first phase of the platform has already been launched and contains comprehensive information about AccorHotels in Makkah. The second and the third phase are underway and will offer users access to information about pilgrims or Hajj and Umrah.

The fourth phase will focus on providing information about Al Madinah Al Munawarh and AccorHotels in Madinah.

“We hope that the new umbrella will facilitate many processes related to their travel and accommodation so that visitors of the holy mosques can travel comfortably. Additionally, we trust that this will contribute to the development of the field and achieve the desired objectives of the target audience from outside and inside the kingdom,” Saleh added.

The hotels under the Accor Holy Destinations umbrella include:
Makkah - Makkah Clock Royal Tower, a Fairmont Hotel; Swissôtel Al Maqam; Raffles Makkah Palace; Ibis Styles; Swissôtel Makkah; Pullman Zamzam; Mövenpick Hajar and Mercure Hibatullah Hotel.

Madinah - Pullman Zamzam Madinah; Anwar al Madinah Mövenpick Hotel and Mövenpick Madinah. - TradeArabia News Service