IBTM, part of Reed Travel Exhibitions, has announced the launch of a new Business Event, IBTM Asia Pacific. The event will take place from April 6-8, 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre and joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa in Cape Town.

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme, which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

Shane Hannam, portfolio director, IBTM, commented, “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1 billion by 2025.

“It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally focused event, both from our existing customer base, but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.”

The event will be preceded by a day of local tours for international buyers and an evening drinks reception.