AAS calls for collaboration

The ninth Arab Aviation Summit (AAS), the region’s leading aviation and tourism industry event at Al Hamra International Exhibition & Conference Centre in Ras Al Khaimah, concluded on an optimistic note with industry stakeholders expecting the region to demonstrate strong recovery.

Stakeholders called for greater collaboration and open dialogue between governments, regulators and operators to better support the industry’s recovery. They also highlighted the need for greater investment in technology to respond to changing passenger behaviour, which is shifting towards a preference for a seamless and digital experience. Discussions also centred on the importance of sustainability and the role of the industry in achieving Net Zero carbon emissions.

 In addition, experts highlighted the role of the tourism as a catalyst for economic development and pandemic recovery in the region, addressing the need to support small and medium-sized businesses moving forward.

Under the theme of ‘Roadmap to Recovery’, more than 750 international and local industry experts as well as media representatives gathered to discuss a wide array of aviation and tourism topics spread over the 2-day summit.

Adel Al Ali, Group CEO of Air Arabia commented on the changing consumer behaviour, especially amongst the younger generation who prioritise value-added competitive pricing over luxury, and also highlighted the importance of ensuring a seamless travel experience.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority discussed how re-igniting the aviation sector is central to rebuilding tourism in the region and the importance of collaboration to build a stronger, more sustainable and resilient tourism economy for future generations.

Kamil Al-Awadhi, Regional Vice President for Africa and the Middle East, IATA said the region is very resilient and nimble in its ability to adapt to quickly. He added that he has a positive outlook for the aviation sector this year and hopes for a significant increase in demand in the next six months.