Farnek launches hotel management firm

Leading UAE-based smart and green facilities management company Farnek will launch ‘Trendz’ a new standalone hotel management company.

“‘Trendz’ offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability, two of the most important trends in hospitality today,” said Walter Knight, Director of hospitality at Farnek.

“Farnek, which has over 8,000 employees, has traditionally provided manpower and outsourcing services, such as cleaning, security and property maintenance. However, ‘Trendz’ takes that market proposition one stage further, managing front office requirements, reservations, concierge, housekeeping and room service – we can also manage sales operations, marketing and PR.

“It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product,” added Knight.

One of Farnek’s most recent accomplishments, was the development of an app called ‘Flexi-Guest’ which digitalises the guest journey from pre arrival to check out. Farnek has just completed a successful trial of the app, having secured a contract for the Expo Village, situated on the Expo 2020 site. Farnek was responsible for managing the reservation services, concierge, front office services and housekeeping, for 2,273 apartments during the show.

Sustainability is key to Farnek’s hospitality strategy and Flexi-Guest can estimate the carbon emissions generated by any guest during their stay and provide a cost should the guest wish to offset their carbon footprint.  

Furthermore, Farnek is a preferred partner and auditor for Green Globe, the worldwide sustainability accreditation system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses.