Key summit to put spotlight on sustainability in travel

Health and wellness specialist TLC Harmony has teamed up with leading travel and tourism publication TTN Middle East to lead a a virtual summit in May, which will review sustainability in tourism and tourism destination development.
Taking place on May 25, the virtual summit - titled “Reset Tourism. Sustainably” -  has been created to support a global call to review and reset how we travel.
Sustainability is becoming of paramount importance to an exponentially growing market: wellness travellers. Putting nature and the protection of culture and heritage first, is a combined priority for future and forward-thinking hospitality and tourism development. 
Hospitality and tourism choices can affect and at times destroy the authentic local destinations and cultural icons we travel to see. But we have a responsibility to protect our natural world and heritage resources for future generations.
“Tourism generates 10 per cent of global GDP and creates one in ten jobs internationally; the impact of Covid-19 was a shocking tsunami to the industry, as nearly 200 million of us lost our livelihoods. But as we slowly open up, start to travel, and enjoy each other’s wonderful and beautiful resources, we must not simply settle back into old familiar ways," said Nicki Page, Founder, TLC Global.
“We need to embrace a new spirit and thinking as we move forward, otherwise Generation Z and conscious, responsible travellers will stay away and choose other sustainably delivered services in sustainably managed countries," Page said.
The RESET event will be an opportunity to discuss and review new paradigms and evidenced based outcomes, that demonstrate how sustainability is not just a responsible way to progress our industry but an economically sensible one as well. We are going to talk with some of the leading international leaders in hospitality and tourism to ask why they are leading the new zeitgeist of travel, tourism, and destination development.
We will demonstrate how operators can take responsibility and how consumers, our guests, can contribute positively to reducing the global crisis whilst still traveling, exploring, learning, and enjoying our wonderful world.
“Our analysis of the hospitality industry across, food and beverage, hotels and air travel revealed good evidence to demonstrate that a hotel or destination improves its brand reputation, and that customers are willing to pay a sustainability premium, when associated with a credible sustainability position. Also, High Value, Luxury and Premium brands are increasingly required to have sustainability featured as a standard service offer," said Leo Downer, Founder, TLC Harmony Sustainable Tourism.
The summit will see participants from UNWTO, Ministers of Tourism and specialists in sustainability, hotel operation and development join the discussion to set out a roadmap towards tourism that is "Good for you, the Planet and Prosperity". - TradeArabia News Service