Passengers at the Abu Dhabi Duty Free will get an opportunity to win a total of 3.5 kg of gold in a new "Scratch & Win" gold promotion at the Abu Dhabi International Airport.Running till September 30 at all terminals in the airport, Abu Dhabi Duty Free customers who spend either Dh150 on food and confectionery, or Dh500 on perfumes and cosmetics will receive a scratch card for their chance of an instant win. Dan Cappell, Abu Dhabi Airports’ acting chief commercial officer, said: "This promotional campaign is another great initiative from Abu Dhabi Duty Free and forms part of our ongoing commitment to delivering value added promotions and entertainment for our customers. The promotional campaign is supported with multiple product offers that reflect the real value of duty free shopping. We anticipate that there will be over 250,000 qualifying transactions over the course of the Gold promotion which will increase penetration conversion and average spend across our business." As part of the campaign, Abu Dhabi Duty Free stores and the event zones will be decorated with a gold theme, and sales staff will be wearing traditional Emirati gold accessories to enhance the look and feel of the summer "Scratch & Win" Gold promotion. – TradeArabia News Service.
Travel, Tourism & Hospitality