Sharjah Commerce and Tourism Development Authority (SCTDA) is to take part in 23 international exhibitions and road shows this year to highlight the emirate as a tourism destination.

Speaking of the authority’s plans for the year ahead, director general, Mohammed Al Noman said: “We have enjoyed tremendous success through participation in various exhibitions and travel markets around the world in the past and we anticipate that our activities in 2010 will add to the rush of new tourists to our shores once again.”

The SCTDA’s rigorous itinerary includes the world’s three largest annual travel exhibitions, ITB Berlin, Germany, in March, ATM in Dubai, UAE, in May and London’s WTM, in England, in November. In addition to these mammoth events, the authority will also be present at MITT Moscow, TUR Gothenburg, GIBTM Abu Dhabi, the Leisure Exhibition in Moscow, ITB Asia and EIBTM in Barcelona, as well as presenting a number of road shows across the GCC, CIS and Eastern European regions.

The SCTDA’s promotion strategy is multi-pronged, ensuring that all aspects of Sharjah’s facilities, capacities and capabilities are covered and that all of the different types of tourist markets are targeted.