Cover Story Get serious about getting social Content is king as hospitality, leisure and tourism companies engage their clients through social media, writes MARTIN KUBLER Showrooms Alpha Tours Rotona Hotel Management Corp. Ltd. Royal Caribbean Int'l Sonesta International Hotels SWISS TTN Diary The year ahead JANUARY 7-16 London Boat Show 2011, ExCel, UK 11-16 2011 Vakantiebeurs, Utrecht, The Netherlands   Aviation Emirates flying higher than ever EMIRATES announced a net profit of Dh3.4 billion ($925 million), in the first six months of its current financial year ending September 30, 2010.   Hotels Starwood rolls out more luxury IT is a year of luxury openings for Starwood as the company launches two luxury brands, the St Regis and Luxury Collection in the Middle East.   Car Hire   Budget records high rentals,      continues expansion plans BUDGET has been in the car and van rental business in the UAE for over than 30 years. Bahrain   Capital attraction BAHRAIN is to become the Arab Capital of Culture for 2012 and has its sights set on being the region’s official Tourism Capital the following year.  Travel & Tourism News Feed Etihad names new Germany GM Turkish Airlines to launch new German routes Global jet accident rate reaches new low Qatar backs Airbus, Boeing over delays Mövenpick outlines big Egypt tourism plans