Amsa to bring 18 Accor hotels into Saudi Arabia by 2032

Accor has signed a master development agreement with Saudi startup Amsa Hospitality

Accor, a world-leading hospitality group, has signed a master development agreement with Saudi startup Amsa Hospitality, to develop and franchise 18 hotels across second-tier cities within Saudi Arabia over the next ten years.

The agreement will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

As part of the agreement, Amsa Hospitality will be responsible for hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, said the statement from Accor.

Unveiling its big Saudi plans at the ongoing Arabian Travel Market, Amsa Hospitality’s CEO Mohammad Alathel said: “We are committed to the Kingdom of Saudi Arabia’s Vision 2030 success, a vision that set the path for our development locally, regionally and globally.”

“As such, we are attached to the Kingdom’s ambitious plan for the development of the country’s second-tier cities. Such an enterprising strategy must be accompanied by quality hospitality, offering the best international standards,” he noted.

“Committed as we are, we believe that Accor is the finest hospitality company to deliver the high level of guaranteed quality we are looking for, together with their wide choice of brands, giving us the ability to propose the optimum hospitality regarding each city environment,” stated Alathel.

“This long-term partnership between Amsa and Accor will bring first-rate modern hospitality – a know-how Accor is renowned for – together with Amsa Hospitality’s commitment to bringing centuries-old Arabian traditions of welcoming and generosity to today’s world, true to our ‘Hallmark of Arabian Hospitality’ motto,” he added.