Almosafer Activities has partnered with the Saudi Tourism Authority (STA) to integrate its portfolio of tours, activities and experiences with the Saudi Partner Tourism Exchange Portal. The integration will enable STA to distribute Almosafer Activities’ products across its global B2B and B2C network, including Visit Saudi. It will expand the international reach of Saudi tourism experiences while creating new distribution opportunities for local providers and SMEs. The partnership builds on existing collaboration between Almosafer and STA to support businesses in the Kingdom’s experience sector. The integration also supports Saudi Vision 2030 by strengthening digital tourism infrastructure and improving access to bookable experiences across the Kingdom.

Caravan Hatta by Our Habitas opened at Hatta Resorts on September 28, 2026, marking the brand’s debut in the UAE. Set in the Hajar Mountains overlooking Hatta Dam, the retreat features 50 bespoke Airstream Caravans with private decks and mountain or lake views. Facilities include an infinity pool, Observatory Deck, Thuraya Wellness and Madar, a dining concept featuring Emirati influences and regional flavours. Guests can take part in cultural and wellness activities, hiking, biking, kayaking and paddleboarding. The opening builds on the partnership between Dubai Holding and Ennismore, following Our Habitas AlUla in Saudi Arabia. 

The first Dubai Mallathon at Dubai International (DXB) concluded on September 4, with 2,900 people participating across four weekly events at Terminal 3. Dubai Airports became the first non-mall venue to host the citywide fitness initiative, which transforms participating malls into indoor walking and running routes during the summer. The DXB events brought together airport employees, passengers, partners and members of the public, with routes across Terminal 3 Departures and Concourse B. The final session attracted 1,001 participants and featured a special Emirati Women’s Day edition recognising Emirati women in aviation. The initiative supports the Dubai Quality of Life Strategy 2033.

Etihad Airways has launched Etihad Wellbeing, a new programme bringing together products and services designed to help passengers travel more comfortably and arrive rested. The programme covers the entire journey, from quiet lounge areas and spa treatments at Zayed International Airport to onboard wellness features. Enhancements include the Quiet Cabin initiative, nutritious and specialist meals, hydrating vitamin and electrolyte drinks, premium bedding and sleepwear, and wellness-focused inflight content. Premium cabin amenities include ESPA skincare in First and LANEIGE products in Business. Etihad is also introducing a signature scent across its aircraft and lounges, while selected aircraft feature lighting designed to support rest and reduce jet lag.

Mleiha National Park in Sharjah will host Saturn Opposition 2026 on October 4, offering visitors an opportunity to observe Saturn during one of its most favourable viewing periods of the year. Held at Mleiha Eye from 6pm to 11pm, the event will feature astronomy-themed activities, a presentation on Saturn’s opposition, telescope observations and stargazing. The annual alignment occurs when Earth is positioned between the Sun and Saturn, making the planet appear brighter and more visible. 

The inaugural WTM Spotlight Riyadh was held from September 8–10 at the Riyadh Front Exhibition & Conference Center, bringing together Saudi and international travel organisations for three days of business, networking and knowledge exchange. Saudi Tourism Authority CEO Ageel AlShaibani opened the event on behalf of Tourism Minister Ahmed Al Khateeb. Organised by global events company RX in strategic partnership with the Ministry of Tourism, the event brought together destinations, hospitality groups, airlines, travel technology companies, buyers and investors. The conference programme focused on Saudi Vision 2030, outbound travel opportunities, innovation, artificial intelligence and connected tourism experiences. Exhibitors included flyadeal, Hilton, Accor, MSC Cruises and Etihad Airways. 

Sharjah Summer Promotions 2026 concluded on September 15, generating more than Dh850 million in economic returns for the retail sector and supporting industries. The campaign began with hotel promotions on May 25, followed by the retail season from July 1, creating a record 114-day summer programme. More than 1,000 retail stores and businesses participated, offering discounts of up to 75 per cent. The programme also featured more than 60 tourism packages and experiences and over 700 prizes. Organised by the Sharjah Chamber of Commerce and Industry and Sharjah Commerce and Tourism Development Authority, the campaign was supported by more than 55 government and private-sector partners.

Saudi Event Show 2026 was held in Riyadh at The Arena, bringing together professionals and businesses from Saudi Arabia’s events, entertainment and MICE sectors. The sixth edition attracted more than 5,500 industry professionals and over 100 exhibitors and suppliers, alongside more than 30 regional and international speakers. The two-day event showcased event technology, production and venue solutions, creative services and logistics, while its seminar programme provided more than 15 hours of industry content. The programme also highlighted Saudi success stories and international industry trends.