Action believes in midscale and economy

Action Hotels, the owner, developer and asset manager of branded three- and four-star hotels in the Middle East and Australia is committed to the further roll-out of properties under management by AccorHotels, the world’s leading hotel operator.

The group’s founder and chairman, His Excellency Sheikh Mubarak A M Al Sabah confirmed that six hotels are already operating and another five are in the pipeline across Accor’s ibis, Novotel and Mercure brands including new hotels in Melbourne, Brisbane and Sohar in Oman, completing by end of 2015.

Action Hotels is one of Accor’s leading partners in the Middle East with more than 2,000 rooms and 11 hotels.

Sheikh Mubarak says: “There is strong demand for economy and mid-economy hotels throughout the region, a trend we recognised way back in 2005 and stand committed to today. Indeed, we founded Action Hotels to address this very clear market opportunity to develop midscale and economy hotels in the Middle East, while others focused on the luxury end of the market.”

This July, Action Hotels acquired the business and assets of the 73-room ibis Budget hotel at Melbourne Airport, Australia, for $8.8 million. The acquisition was the seventh ibis branded hotel in the group’s operating portfolio, and the second ibis hotel the group owns and operates in Melbourne, Australia.

During the year ended December 31, 2014 the hotel averaged 89.8 per cent occupancy and contributed EBITDA of $1 million. The newly renovated hotel and its accompanying 3,697 sqm of land is located in a prime position within the Melbourne Airport precinct, 300 metres from the terminal buildings.