Nikki Beach open club in Baku

Nikki Beach has launched a new seaside pop-up in Baku this summer

Nikki Beach Hospitality Group, the global luxury lifestyle hospitality company, has launched a new pop-up beach club in Baku, Azerbaijan scheduled to open in early this month (July).

The pop-up will be located along the coast of the Caspian Sea, where the brand’s permanent resort and beach club will open in 2025 as a part of the expansive Sea Breeze seaside resort and a residential complex owned by Emin Agalarov.

The forthcoming resort will offer six overwater bungalows, 49 beach villas with private pools, and approximately 90 rooms and suites. The villas will be available for both vacation stays and residences. Three signature restaurants: Café Nikki, Escape, and Soul Lounge; two large swimming pools, Nikki Spa, Tone Gym, and a lifestyle boutique complete the luxury seaside escape.

The summer attraction will operate until mid-September, aligning with the Azerbaijan Grand Prix.

Situated just 20 minutes from downtown Baku and 15 minutes from the airport, the pop-up will feature the area’s first Nikki Beach presence, setting the stage for the brand’s comprehensive offerings in Baku. Summer programming will include the brand’s famed Amazing Sundays, a signature White Party in July to kick off the summer season, live music on weekends, and special events throughout Dream Fest and the Azerbaijan Grand Prix. The beach club itself will feature a restaurant with indoor and outdoor seating, a wine cellar, a pool surrounded by daybeds, and lounge areas complemented by an outdoor bar.

Lucia Penrod, Co-Founder, Owner & Chief Executive Officer of Nikki Beach Hospitality Group, expressed her excitement about the new venture, stating, “We are delighted to bring the Nikki Beach concept to the vibrant city of Baku. This pop-up beach club not only introduces our unique lifestyle to a new audience but also sets the foundation for our future full-service resort within the innovative Sea Breeze community.”