Global Hotel Alliance has expanded its international portfolio with the addition of four new hotel brands, strengthening the reach of its GHA DISCOVERY loyalty programme across Europe, the Middle East and Asia.
The new partner brands — Almanac Hotels, Regal Hotels
International, STORY Hotels & Resorts and TemptingPlaces Collection — add
22 properties to the alliance, expanding its presence in major travel hubs
including Hong Kong, Barcelona, Vienna and Prague, while introducing new
destinations such as Zagreb and Rabat.
GHA CEO Chris Hartley said: “Our continued expansion
reflects the strength of our alliance proposition and the growing desire for
collaboration within the independent sector. With the addition of these
eclectic brands, we are further diversifying our portfolio and the value we
deliver to over 35 million GHA DISCOVERY members. Each of these hotel brands
brings its own unique identity and character, enriching the alliance network.”
Family-owned Almanac Hotels is known for its boutique luxury
approach rooted in local culture and design, with flagship properties in
Barcelona, Vienna and Prague.
The brand focuses on
immersive guest experiences through locally inspired dining, architecture and
creative collaborations.
Regal Hotels International, one of Asia’s established hotel
operators, contributes 11 properties under its Regal, Regala and iclub brands.
Founded in 1979, the group operates more than 6,800 rooms
and over 30 dining venues, primarily in Hong Kong and surrounding markets.
STORY Hotels & Resorts adds five upscale properties
across the Middle East, North Africa and the Indian Ocean, combining
contemporary luxury with wellness and destination-driven experiences.
Meanwhile,
TemptingPlaces Collection brings a portfolio of boutique luxury hotels known
for refined design and gastronomy, including resorts in France and Switzerland.
The expansion follows the opening of 14 additional hotels
and resorts within existing GHA brands this year, including new properties in
Japan, Italy, Zambia and Australia, further broadening travel options for GHA
DISCOVERY members worldwide. -TradeArabia News Service