STORY Hospitality joins GHA, brings key benefits to guests

STORY Hospitality, the Abu Dhabi-headquartered international lifestyle hospitality group, is launching STORY Discovery - part of the GHA Discovery loyalty programme - unlocking premium and experiential stays worldwide.

Joining the world’s largest alliance of independent hotel brands means that STORY Hospitality can now offer all its guests access to an exciting world of recognition, rewards and memorable experiences across GHA’s international collection of hotels and partners, through the innovative global loyalty programme, said a statement.

With a growing portfolio spanning the Middle East and North Africa, Europe and the Indian Ocean, STORY Hospitality continues to focus on destinations with strong long-term potential, including Montenegro, Egypt, Morocco, KSA, Mauritius, Seychelles, and Maldives, among others.

Global Hotel Alliance membership connects STORY Hospitality’s guests to a global network of more than 1,000 hotels across 100 countries, opening up access to a seamless network of rewards, recognition and curated experiences, whether travelling close to home or internationally.

Through GHA Discovery, guests staying at STORY Hotels & Resorts can now earn and spend Discovery Dollars (D$), the programme’s generous rewards currency (1D$ = 1USD), across all participating brands, using them towards stays, dining, spa experiences and more.     

Members also receive tier-based recognition and benefits, which may include room upgrades, free breakfast, early check-in, late check-out and access to exclusive experiences.

Victor Abou-Ghanem, CEO of STORY Hospitality, said: “Joining GHA Discovery marks an important milestone in STORY’s growth strategy. It gives our guests access to a world-class loyalty ecosystem, while allowing us to preserve the individuality, sense of place, and design-led character that define STORY Hotels & Resorts.”

“As we expand across key international destinations, STORY DISCOVERY enables us to offer guests more meaningful recognition, more tangible value and a more connected travel experience. At the same time, it creates a powerful platform to introduce STORY to a 35-million-strong global guest audience.” - TradeArabia News Service