Riyadh Air, Saudi Arabia’s new national carrier and a PIF company, expects its Sfeer lifestyle membership programme to reach one million members this month, less than a year after launch.
To mark the milestone, the one millionth member will receive
one million Sfeer Points and become the programme’s final Founding Member. Two
existing Founding Members, selected at random, will each receive 250,000
points.
The airline said one million points could potentially
provide more than 120 one-way Economy flights across its expanding network,
although redemption value depends on destinations, availability and
requirements.
Sfeer combines travel, lifestyle benefits, experiences and
partnerships, extending beyond the traditional airline loyalty model. Members
currently benefit from points with no fixed expiry under Sfeer’s terms,
complimentary in-flight Wi-Fi, a “Best Offer Guaranteed” feature and partner
benefits from companies including Hilton, Uber and muvi Cinemas.
As Sfeer enters its next growth phase, Riyadh Air plans to
introduce features allowing members to share points with friends and family,
participate in community-focused challenges and earn Level Points linked to new
benefits and recognition.
The programme is expected to expand alongside Riyadh Air’s growing network and partnerships, reinforcing the carrier’s ambition to build a global, Saudi-inspired lifestyle ecosystem.
Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said: “Reaching
one million Sfeer members is a remarkable milestone in the journey we are
building together with our community. Sfeer was created to be more than a
traditional loyalty program, bringing together travel, experiences, benefits
and partnerships in a way that reflects the generosity and ambition of Saudi
Arabia. Awarding one million Sfeer Points to the millionth Sfeer member and our
final Founding Member is our way of celebrating the community that has helped
bring Sfeer to life. If you want to be our million-Points winner, join Sfeer
today. And as we welcome our millionth member, we also want to celebrate those
who have been with us from the start, with two members chosen at random to
receive 250,000 Sfeer Points each, with 500,000 Sfeer Points awarded in total.
This is only the beginning, as our community continues to grow, so will the
experiences and possibilities that Sfeer can offer.” -TradeArabia News Service