Saudia, Saudi Arabia’s national flag carrier, has expanded its longstanding partnership with Almosafer Travel & Tourism through New Distribution Capability (NDC) connectivity, strengthening the airline’s digital distribution and enabling richer, more personalised content across Almosafer’s booking channels and AI-powered tools.
The agreement was signed during WTM Spotlight
Riyadh 2026 by Arved von zur Muehlen, Chief Commercial Officer
at Saudia, and Muzzammil Ahussain, CEO of Almosafer Travel &
Tourism Co.
The partnership forms part of Saudia’s wider NDC
adoption strategy, allowing travel sellers to access enhanced
airline content, including tailored fares, bundled
ancillary services and dynamic pricing.
Saudia’s NDC content will also be available
through Almosafer’s AI-powered tools, including its AI-native
filter, which helps travellers compare fares, bundles and additional
services according to their preferences.
Almosafer’s integrations with AI assistants,
including ChatGPT and Claude, further enable users to search and
compare flights through natural-language conversations.
The companies said the integration will make it
easier for travellers to discover Saudia’s expanded
offerings and select flight options suited to their individual
needs.
Arved von zur Muehlen, Chief Commercial Officer at Saudia, said:“Our
expanded partnership with Almosafer marks another important step in advancing
Saudia's distribution capabilities. Through NDC, we can provide guests with
greater choice and more personalised offers, while giving our travel partners
richer access to Saudia's products and services. As the way guests search for
and book travel continues to evolve, this integration enables Saudia's content
to be more easily discovered across Almosafer's digital and AI-enabled
channels.”
Muzzammil Ahussain, CEO of Almosafer Travel & Tourism, said:
“Saudia has long been one of our most valued partners, and this milestone
reflects the depth of that relationship. As one of Saudia's largest travel
partners, this integration enables us to offer our customers richer, more
personalised content and greater choice, while further strengthening the
connection between the national carrier and travelers across the Kingdom. As
Saudi Arabia's tourism sector continues to grow, we look forward to building on
our partnership with Saudia and delivering an increasingly seamless travel
experience for our customers.” -TradeArabia News Service