The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a sponsorship agreement with The STR Club for its 2026 programme of global webinars, leadership workshops and industry events, supporting Abu Dhabi’s position in the global short-term rental (STR) and alternative accommodation sector.
Under the agreement,
DCT Abu Dhabi will serve as headline sponsor across The STR Club’s local and
international industry activations, gaining international brand visibility,
access to industry data and speaking opportunities.
The partnership covers
key 2026 events including SCALE Middle East, SCALE Fest Barcelona and SCALE
Forum Abu Dhabi, a dedicated industry forum scheduled for November 19.
The events will provide DCT Abu Dhabi with
opportunities to promote the emirate to STR operators and industry
decision-makers and support the growth of its short-term rental market.
The collaboration will
also create networking and knowledge-sharing opportunities for STR operators,
hospitality and tourism stakeholders, government partners and investors.
DCT Abu Dhabi’s
participation is intended to strengthen dialogue with industry operators,
support market engagement and contribute to the development and
professionalisation of Abu Dhabi’s growing short-term rental sector.
Saleh Al Geziry, Director General for Tourism
at DCT Abu Dhabi, said: “We are diversifying Abu Dhabi’s hospitality ecosystem,
and our partnership with SCALE and The STR Club aims to strengthen the
emirate’s competitiveness as a premier tourism destination. By solidifying DCT
Abu Dhabi’s ties with local and global short-term rental operators, the
sponsorship agreement will unlock new avenues for investment and industry
collaboration, fostering sustainable growth within Abu Dhabi’s short-term
rental and alternative accommodation sector.” -TradeArabia News Service