Hyatt Hotels Corporation has announced its first franchise agreements in Saudi Arabia, marking the introduction of its Unscripted by Hyatt brand to the Middle East through three hotels in Riyadh.
A Hyatt affiliate has signed agreements with Artal Company Hotel for Gardino Hotel Riyadh, Vittori Garden Hotel Riyadh and Vittori Suites Riyadh to join the Unscripted by Hyatt portfolio.
The properties are expected to become part of the brand in the fourth
quarter of 2026, with Artal Hotels appointing Amsa Hospitality to operate all
three hotels.
The agreements
represent two milestones for Hyatt: its first franchise arrangements in the
Kingdom and the first Unscripted by Hyatt projects in Europe, the Middle East
and Africa (EMEA).
Together, the three properties will contribute 296 rooms and suites to the brand's portfolio.
Unscripted by Hyatt is designed for independent hotels seeking to retain their
individual character and identity while benefiting from Hyatt's global
distribution network and World of Hyatt loyalty programme.
Gardino Hotel Riyadh and Vittori Garden Hotel Riyadh are already welcoming guests and are expected to join the brand in the coming weeks.
Meanwhile, Vittori Suites Riyadh has
completed extensive refurbishment work and is preparing to reopen under its new
affiliation in the coming weeks.
“Saudi Arabia
continues to be an important growth market for Hyatt, and these agreements
represent two significant firsts for us: our first franchise agreements in the
Kingdom and the introduction of our Unscripted by Hyatt brand to the wider
region,” said Briana Swift, Regional Vice President Development, Saudi Arabia,
Hyatt.
“Working with Artal
Hotels and Amsa Hospitality allows us to bring the brand to Riyadh through
three established, distinct hotels reflecting the individual nature of each
Unscripted by Hyatt stay. We look forward to welcoming these properties to our
portfolio later this year.”
Muin Serhan, Chief
Executive Officer of Amsa Hospitality, said: "Bringing the Unscripted by
Hyatt brand to Saudi Arabia for the first time is an important step for Amsa
Hospitality. We focus on operating hotels that respond to clear demand in the
Kingdom's most active destinations, and Riyadh continues to grow as a
hospitality hub. Working with Artal Hotels and Hyatt, we look forward to
welcoming these three hotels to the Unscripted by Hyatt brand and welcoming
guests from across the Kingdom and beyond."
Three Hotels, Three
Distinct Experiences
Gardino Hotel Riyadh
will feature 99 rooms and suites in central Riyadh, near the city's healthcare
and university districts. Its facilities will include an all-day dining
restaurant serving international cuisine, a coffee house, fitness centre, spa
and wellness centre. The property will offer a particular focus on wellness
within the three-hotel portfolio.
Vittori Garden Hotel
Riyadh, located in Al Sahafah on King Fahd Branch Road, will offer 131 rooms
and suites. Its location provides access to Riyadh's business and leisure
destinations, including King Abdullah Financial District and Boulevard City, as
well as King Khalid International Airport. Facilities will include an all-day
dining restaurant, café, fitness centre, spa and rooftop swimming pool.
Completing the
portfolio, Vittori Suites Riyadh will provide a residential-style accommodation
option, with 66 predominantly one- and two-bedroom suites designed for extended
stays. Situated within a mixed-use development on King Abdulaziz Road, the property
will feature an all-day dining restaurant, café, fitness centre, spa and indoor
swimming pool.
The expansion comes as Riyadh continues to develop its hospitality offering, with Hyatt strengthening its presence in the Kingdom through a franchise model that combines independent hotel identities with international brand recognition and distribution. -TradeArabia News Service