Thursday, October 28, 2021

Travel, Tourism & Hospitality


Sojern, Roiback to help hotels boost direct bookings
September 2021 540

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a global powerhouse in travel technology, have partnered to provide hoteliers with multichannel media solutions aimed to drive direct bookings.

The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback enhances its own digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers.

Sojern and Roiback will focus efforts on the Middle East and Asia Pacific, Iberia and Latin America regions.

“As travel emerges from global lockdowns and cross-border restrictions, we couldn't be happier to launch another impactful partnership with a market leader in the direct booking space. We look forward to delivering best-in-class strategies and products for our shared customers,” said Josh Beckwith, senior director of strategic accounts and partnerships, Sojern.

Roiback has won for five consecutive years the World Travel Awards as ‘Europe's Best Hotel Reservation Solution Provider’ and is nominated for the “World’s Best Hotel Booking Solutions Provider” at the upcoming 2021 World Travel Tech Awards.

“Hospitality marketing is a challenging space, with ever-increasing channels and solutions. At Roiback we have a Digital Marketing agency specialised in hospitality, and with this partnership we look to further enhance it. Our hotel clients will benefit from access to simple and effective solutions to empower their digital marketing strategies, as well as to improve their direct channel performance,” said Felipe Bravo, Head of Roiback Digital. – TradeArabia News Service








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