As part of its corporate strategy focused on South Asia expansion, Atmosphere Core, one of the region’s most ambitious hospitality groups, has signed four new properties to its growing portfolio of hotels and resorts in India.
These are ARYAVILLE By Atmosphere Jaipur and Atmosphere Jaisalmer in the state of Rajasthan, Atmosphere Kufri in the hills of Northern India and PRATYAKSH An Atmosphere Experience Chandragiri in a Buddhist village in Odisha.
Designed around experiential travel, MICE and distinct city and leisure concepts, these new developments will introduce the Atmosphere Hotels & Resorts brand to highly unique destinations across the country.
Salil Panigrahi, Managing Director of Atmosphere Core, says, “Alongside a decade of pioneering award-winning concepts across the Maldives, our team has been planning a strategic response to the growing middle class and economic prosperity witnessed in India today. Equipped with an established portfolio of distinct brands, we firmly believe our entry into India will not only appeal to, but supersede, the parameters of the growing domestic market and introduce relatively unknown landmark locations to a new breed of inbound international tourist.
“This announcement marks another milestone occasion as we move closer to our long-term vision of becoming one of the leading hospitality brands in India. These four latest hotel management agreements take our India portfolio to 16 properties in just a two-year period. Additional sites are currently under review and multiple future prospects also identified, suggesting a very positive outlook for our mission in India”.