Wyndham Hotels & Resorts has introduced Dolce Nova, an upper-upscale extension of its Dolce Hotels & Resorts brand, inspired by the Italian philosophy of il dolce far niente, or “the sweetness of doing nothing.”
The new concept is
designed around a slower, more intentional approach to travel, with a focus on
wellbeing, authentic local connections, discovery and meaningful experiences.
Dolce Nova targets the growing upper-upscale lifestyle segment as travellers
increasingly place greater value on personal wellbeing, authenticity and a
strong sense of place.
While Dolce Hotels
& Resorts continues to focus on meetings, events and resort experiences,
Dolce Nova will centre on connection, relaxation and “the simple luxury of
time,” creating spaces that encourage guests to engage with their surroundings
and local communities.
“Dolce delivers on a
simple idea: that where people come together matters. Over time, we've seen
travellers place greater value on something that often feels in short supply:
time. Time to slow down, to be present, to reconnect with loved ones, and to experience
destinations in a more meaningful way. Dolce Nova is a natural extension of the
Dolce family, bringing its ethos into the upper-upscale lifestyle segment
through design and experiences inspired by il dolce far niente and the simple
luxury of time well spent,” said Dimitris Manikis, President EMEA, Wyndham
Hotels & Resorts.
The brand will be
built around five signature touchpoints: Arrive & Belong, Restore &
Revive, Rest & Retreat, Pass & Pause, and Connect & Create.
With development discussions already underway across EMEA, Dolce Nova is positioned for both conversions and new-build projects, supported by Wyndham’s global distribution, technology and Wyndham Rewards programme, which has more than 126 million enrolled members worldwide. -TTN