Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced two senior leadership appointments. Steve Ayalo has been promoted to Vice President, IT Governance, Risk & Compliance. He joined GHA in 2015 and brings extensive expertise in cybersecurity, compliance, and IT governance. Matthew Lloyd has been promoted to Vice President, Marketing Technology & CRM. He joined GHA in 2018 after a decade in travel technology roles with Hilton and Southwest Airlines.