Integrated global property developer, The First Group, has introduced a unique and innovative lifestyle brand, The First Collection, which encompasses the firm’s portfolio of hotels, restaurants and leisure venues.
The launch of the brand marks a major step in the firm’s evolution that has long been recognised as one of the UAE’s leading property developers, thanks to its existing portfolio of 11 award-winning properties, which includes Wyndham Dubai Marina, Millennium Place Marina and TRYP by Wyndham Dubai.
Additionally, The First Group has a pipeline of seven upscale and upper-midscale hotels in development in Dubai, with many of these exciting new projects launching under The First Collection banner, along with a selection of The First Group’s existing properties that will be rebranded in the coming months.
“The First Collection brings our assets together under one sophisticated brand, providing a platform for the development of exciting lifestyle experiences that leverage our core strengths while providing investors new opportunities to further capitalise on our long-term growth plans,” commented Rob Burns, Chief Executive Officer of The First Group.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.