Discover Central Europe, a grouping of the national tourism boards of Hungary, Poland, Czechia and Slovakia, showcased their offerings, cultural heritage, natural beauty, and hospitality at the ongoing Arabian Travel Market (ATM) in Dubai. Visit Hungary’s International Relations Director, Zsuzsa Szegner along with Ivan Ljubinkovic, Visit Hungary’s Regional Head of Business Development, spoke at the Arabian Travel Market 2023 in Dubai, promoting the Discover Central Europe campaign, which focuses on highlighting the region’s exceptional shared tourism attractions around the themes of culture, spa culture and wellness, gastronomy, nature and shopping as key attractions for visitors from the Middle East.