RAKTDA and Fujairah Adventures join forces
Fujairah Adventures and Ras Al Khaimah Tourism Development Authority (RAKTDA) signed a groundbreaking partnership last month at ATM that will take the UAE’s adventure tourism to new heights. The collaboration, formalised by a Memorandum of Understanding (MoU) signed at Fujairah's International Conference on Adventure Tourism, brings together two of the UAE’s most striking mountainous terrain, uniting Ras Al Khaimah’s soaring peaks and world-class adventure attractions with Fujairah’s wadis and heritage trails. The adventure opportunities enabled by this partnership – including the creation of the UAE’s first cross-emirate hiking trail – will unlock the full potential of the Northern Emirates’ stunning landscapes. Together, the two destinations will offer a first-of-its-kind, integrated adventure experience that spans rugged mountains, ancient wadis, coastal areas, and expansive deserts. This initiative aligns with both emirates’ commitment to sustainable tourism. Qashio and Visa launch ‘Qashio for Travel’ Qashio, one of the leading providers of spend management solutions, in partnership with Visa, has launched Qashio for Travel, a next-generation payment platform built to address the unique operational and financial pain points in the travel industry. Travel companies have long grappled with inefficient card management, fraud risk, slow reconciliation, poor cash flow visibility, limited rewards, and costly foreign exchange fees. Qashio for Travel is built to help businesses gain full control over their global spend by issuing instant virtual cards tied to each PNR, setting detailed spending limits, and accessing real-time transaction data across multiple currencies. The platform enables seamless payments in AED, SAR, USD, EUR, and GBP, helping travel agencies manage foreign exchange exposure. Amsa Hospitality adds new Madinah property Amsa Hospitality recently opened Radisson Hotel Madinah, the latest addition to its portfolio of managed properties. Marking the debut of the Radisson brand in the holy city of Madinah, this upscale hotel offers an elegant space for business travellers, leisure guests, and visitors on their spiritual journey. Ideally located outside the Haram area, the new hotel enjoys close proximity to significant landmarks, sitting just 3km away from the Prophet’s Mosque and 750m from Quba Mosque, the oldest mosque in Islamic history. Ishraq Hospitality partners with Samco Ishraq Hospitality has entered into a new strategic partnership with Samco Holding, one of Egypt’s leading investment and development companies for the development of two iconic hospitality projects in Egypt’s New Administrative Capital. The first project, Holiday Inn Express Cairo New Capital, will be located in the heart of the city’s premier business and residential district. With 125 smartly designed rooms, the hotel is tailored to meet the needs of modern travellers seeking comfort, simplicity, and efficiency. In parallel, The Five Hotel Apartments will feature 100 stylish serviced apartments designed for long-term stays and extended business visits. Makarem launches new identity at ATM Taiba Investments unveiled the new identity of its home-grown hospitality brand, Makarem. Sultan bin Badr Al Otaibi, CEO of Taiba Investment, said: "The new identity goes beyond the visual aspect to encompass a comprehensive operational philosophy that includes developing the culture of hospitality, innovative services, and raising quality standards, in addition to utilising the latest hospitality technologies such as AI to uplift our guests’ experience".