H WORLD INTERNATIONAL, a leading global hospitality management group, celebrated the 95th anniversary of its flagship brand, Steigenberger Hotels & Resorts, showcasing its legacy and bold expansion plans at the ATM 2025.
From its humble beginnings in Germany 95 years ago, Steigenberger Hotels & Resorts has become synonymous with timeless luxury, authentic experiences, and a deep connection to place. The brand continues to elevate every moment for its guests, blending cultural richness with modern curiosity. “We are proud to celebrate 95 years of Steigenberger Hotels & Resorts, a brand that has stood the test of time,” said Siegfried Nierhaus, Vice President and Head of Business Development of H World International for the Middle East, Africa, and India. As part of its regional growth strategy, H World International is targeting the opening of several new hotels across the Middle East, Africa, and India by 2028. The group’s presence will grow across the UAE, Oman, and Egypt, with additional properties scheduled to launch in Saudi Arabia. The expansion reflects rising demand from both leisure and business travellers in the region, particularly from key source markets such as Germany, and China. In Egypt, where the brand already operates 16 hotels and six Nile cruise ships, Steigenberger will further strengthen its presence with the highly anticipated opening of the new five-star luxury wellness retreat, Steigenberger Resort Saint Catherine, in Q4 2025. Set in the heart of the Sinai Peninsula, this sanctuary-inspired destination will offer a blend of wellness, heritage, and spiritual reflection, a retreat that redefines luxury. Other upcoming additions include the Steigenberger Resort Ayalora, Residence and Spa on the northwestern coast of the Red Sea and the Steigenberger Resort Lakeside Byoum – Fayoum.