The Saudi Tourism Authority (STA) and Accor recently signed a landmark Memorandum of Understanding (MOU) at Arabian Travel Market 2025. The agreement strengthens Accor’s commitment to Saudi, creating significant commercial opportunities, expanding its reach and elevating guest experiences across its portfolio. With a network of over 45 operating hotels and 44 properties in the pipeline, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal.