Mexico, the Partner Country of FITUR 2026, will showcase its cultural, natural, and tourism diversity at the 46th International Tourism Fair, held from January 21–25, 2026, at IFEMA Madrid. Backed by record growth, 27.7 million international tourists and $21.68 billion in revenues from January to July 2025, Mexico aims to position itself among the world’s top five destinations by 2030. Its pavilion will feature 32 states, UNESCO sites, Pueblos Mágicos, and immersive cultural and gastronomic experiences. The partnership aligns with Mexico’s global projection ahead of the 2026 FIFA World Cup, highlighting sustainability, investment, and innovation in tourism.