Il San Pietro di Positano has expanded its retail offering with the launch of an online boutique, allowing guests and admirers of the iconic Amalfi Coast hotel to purchase its signature collections from anywhere in the world.
Launched on October 15, 2026, the platform follows the
opening of the property's physical boutique in April 2025 and responds to
growing demand from guests wishing to take home a piece of their experience.
The online boutique features a curated selection of
clothing, resort-wear, travel accessories, homeware and gifts, extending the
hotel's retail presence beyond its seasonal operations.
It also offers a way for guests to remain connected with the
property during its winter closure, ahead of its reopening on 9 April 2027.
However, selected collections and collaborations will remain
exclusive to the physical boutique in Positano.
Italian craftsmanship and local partnerships are central to
the collection.
The hotel's team works directly with artisans, visiting
their workshops to explore materials, production methods and finishing details.
Each product is developed specifically for Il San Pietro di
Positano, with input from the management team, boutique staff and the Cinque
family.
Particular attention is given to material quality, design,
colour palettes, finishes and packaging to ensure consistency with the hotel's
identity.
The online launch has already demonstrated strong
international interest, selling more than 100 items during its first week.
Notably, 94% of purchasing customers were based in the US.
Among the most popular products were the hotel's Scented
Candle, The Dreamer of Positano book, Christmas Ornament and iconic striped
Beach Towel.
The collection includes the 1970 Tote Bag, priced at €280
and crafted in Italy from cotton canvas with genuine leather handles, alongside
the 1970 Carry-On Travel Bag (€350) and Large Travel Bag (€560).
Resort-wear highlights include the Dolphin Kimono (€260),
available in orange and white, while other offerings range from the 1970
Heritage T-Shirt (€60) and Beach Towel (€90) to home accessories such as the
Scented Candle (€50) and Leather Valet Tray (€100).
The illustrated book The Dreamer of Positano (€30) offers
insight into the hotel's history and vision.
A dedicated tennis capsule collection also draws inspiration
from the property's distinctive seafront court, positioned between the cliffs
and the Mediterranean.
Featuring the historic Il San Pietro logo, the collection
includes clothing and accessories, such as tennis bags and pieces designed for
leisure beyond the court.
Certain collaborations remain exclusive to the on-site
boutique, including Poubel x Il San Pietro, a limited-edition jewellery
collection created with Gstaad Guy and inspired by the Amalfi Coast, L.G.R for
Il San Pietro di Positano customised sunglasses, and 1970, the hotel's
signature fragrance.