Hoteliers and tech partners agree that streamlining systems and building cohesive strategies are now competitive imperatives. Yet only 54 per cent of hoteliers report using mostly integrated tools, revealing a critical gap to close, according to IDeaS in its recent annual eBook, Future Forecast: Hospitality Tech Predictions for 2026.
It draws on exclusive survey data from both hoteliers and technology partners.
As the hospitality
industry faces mounting complexity, economic uncertainty, and rapidly evolving
technology, IDeaS’ new eBook highlights the trends most likely to shape the
industry in 2026.
It explores
several major shifts, including the push for simplification and unification of
fragmented tech stacks, the convergence of commercial strategies across
revenue, marketing, and sales, and the drive for more resilient and sustainable
operations.
Additional insights
include:
AI-Driven
Transformation: With 89 per cent
of hoteliers planning new AI applications, the “augmented hotelier” is fast
becoming a reality, from chatbots and mobile check-in to intelligent assistants
that support daily decision-making.
Unified Commercial
Teams: Future-ready hotels will align sales, marketing, and revenue management
around a single source of truth, driving sharper segmentation, channel optimisation, and faster market
response.
Sustainability &
Resilience: While sustainability remains a stated priority, many hotels still
deprioritise
it in practice. The report outlines ways to integrate eco-efficiency with
profitability through forecasting, resource optimisation, and agile operating models.
Workforce Stability:
Automation, upskilling, and cross-training are top investments for maintaining
operational resilience and attracting top talent.
Klaus Kohlmayr, Chief Evangelist &
Development Officer, IDeaS shared