While travellers filled cabins this summer, they also filled timelines. A new Summer Travel 2025 Report by Lucidya, the region’s AI-Native Customer Experience Management (CXM) platform, reveals how online conversations shaped the travel season across the Middle East and beyond.
Analysing millions of social media posts,
comments, and news mentions between June and August 2025, the report tracks how
Emirates, Qatar Airways, and Kuwait Airways captured global attention topics
ranging from viral campaigns to service-related controversies.
Emirates led the conversation with nearly
10,000 posts and over 167,000 engagements, driven by sponsorship activations
such as the US Open partnership and high-profile influencer collaborations.
Qatar Airways maintained strong visibility,
though service complaints about delays and baggage accounted for a notable
share of mentions.
Meanwhile, Kuwait Airways achieved positive
sentiment through attentive service stories and smooth operations, proving that
smaller carriers can still earn strong brand equity.
Lucidya’s social listening analysis
highlights key customer-experience lessons for airlines in a digitally driven
market. Among them: communicate swiftly during disruptions, humanise service
through crew recognition, and act on real-time passenger feedback to build
long-term trust.
“Every traveller today is a storyteller,”
shared Yara Milbes, Global VP Marketing at Lucidya. “The airlines that listen,
adapt, and respond in real time will own the narrative and the loyalty of
tomorrow’s passengers.” -TradeArabia News Service