The Ajman Department of Tourism, Culture and Media (ADTCM) has signed a strategic agreement with Germany-based Vtours, aimed at enhancing the promotion of Ajman in Germany and expanding international partnerships to support sustainable tourism growth, further reinforcing Ajman’s position as a competitive destination in European markets.
The agreement was signed virtually, with Mahmood
Alhashmi, Director-General of ADTCM, signing from the Department’s headquarters
in Ajman, while Sabine Jordan-Glaab, CEO Vtours, signed from Berlin during her
participation in ITB Berlin, one of the world’s leading travel trade shows. The
signing took place in the presence of representatives from the Department’s
office attending the exhibition.
The agreement coincides with the presence
of the Department’s representative office at ITB Berlin, reflecting its
commitment to strengthening its international presence and building high-impact
partnerships with leading global tourism and travel companies, while leveraging
major international platforms to create new avenues of cooperation that support
Ajman’s tourism sector.
The agreement aims to develop joint
marketing programmes to promote Ajman in the German market, enhance the
inclusion of the Emirate within Vtours’ travel packages and product offerings,
and implement targeted marketing campaigns based on detailed insights into
German traveller preferences.
It also includes organising professional
workshops and meetings with travel agents and tour operators, in addition to
exchanging data and expertise related to travel trends and visitor behaviour,
thereby increasing the effectiveness of promotional efforts and strengthening
Ajman’s competitiveness in the European market.
Furthermore, the agreement covers the
organisation of familiarisation trips for media representatives, content
creators, and tourism stakeholders, highlighting Ajman’s cultural, natural, and
tourism assets to further position the emirate as a comprehensive destination
that blends authenticity with modernity and caters to diverse visitor segments.
Alhashmi stated that the agreement reflects
the Department’s strategic direction toward expanding its European market base
and strengthening the emirate’s presence in high-value markets.
He noted that Germany represents one of the
world’s leading outbound tourism markets, characterised by travellers seeking
quality, diversity, and authentic cultural experiences.
He further emphasised that the Department
operates under an integrated vision focused on building sustainable
institutional partnerships that support balanced tourism growth and enhance the
sector’s contribution to the emirate’s GDP, in alignment with broader
development objectives, while strengthening Ajman’s position on the regional
and international tourism map.
Jordan-Glaab affirmed that the cooperation with ADTCM opens new horizons for expanding tourism offerings tailored to travellers from Germany. She highlighted the emirate’s diverse tourism assets and distinctive experiences that align with the aspirations of travellers seeking destinations that combine relaxation, culture, and leisure activities. -TradeArabia News Service