Hilton confirms major growth in the region


Hilton has announced that it will significantly increase its presence in the Middle East in the next three to five years across a number of markets. The brand’s portfolio is expected to increase by a whopping 140 per cent.

Hilton’s latest development in the region has been confirmed as DoubleTree by Hilton Jeddah Al Naeem, following the signing of a management agreement with Sheikh Ahmed Al Wadie.  Expected to open in 2025, the 264-guestroom hotel will feature more than 850 square metres of meeting space and a prime location on Prince Sultan Road.

With the signing, Hilton further expands its footprint in Saudi Arabia where properties continue to open, including DoubleTree by Hilton Riyadh Financial District which started welcoming guests earlier this year. Elsewhere in the region, Hilton Bahrain’s opening in August marked the re-entry of the Hilton Hotels & Resorts brand to the Kingdom, while the opening of Waldorf Astoria Kuwait later in the month signified the debut of Waldorf Astoria Hotels & Resorts in the country. Hilton Dubai Palm Jumeirah, the latest addition to the company’s portfolio, is an iconic new property which features 608 guest rooms and suites along with ten culinary concepts.

More openings are expected in the months ahead including:

• Fuwairit Kite Beach, Tapestry Collection by Hilton

• Embassy Suites by Hilton Doha Old Town

• Waldorf Astoria Lusail Doha

• Waldorf Astoria Doha West Bay

• Katara Hills Doha, LXR Hotels & Resorts

• Qamara Doha, LXR Hotels & Resorts

• Hilton Cairo Nile Maadi

• DoubleTree by Hilton Fujairah

As the company’s growth continues, Hilton’s brands are leading the industry’s pipeline. The flagship Hilton Hotels & Resorts is the Middle East and Africa’s largest pipeline brand by number of rooms according to STR, with the midscale Hilton Garden Inn and upscale DoubleTree by Hilton closely behind in second and third position.

Carlos Khneisser, Vice President, Development, Middle East and Africa, Hilton, said: “With almost 100 properties and over 24,000 rooms in the pipeline, we expect a 140 per cent increase in the number of hotels we operate over the next three to five years. We are proud of this robust pipeline, of which more than 55 per cent is under construction – and we look forward to further strengthening our presence in the region in the years ahead.”




Hilton has announced the signing of an agreement with luxury resort hotel Star Hill Tanger SA to open Waldorf Astoria Tanger, signalling the debut of the iconic luxury Waldorf Astoria brand in Morocco.

Expected to open in 2025, the luxury resort will be located in a prime location close to the northwest coast of the country.

Waldorf Astoria Tanger will feature 115 contemporary-style guest rooms and suites, including 21 villas with private pools and a 1,250-sq-m Royal Villa. In addition, the resort’s 3,000-sq-m luxury spa is anticipated to be the largest holistic wellness destination in the country.

Guests will enjoy an array of culinary delights at the resort’s five distinctive restaurants, including the world-famous Peacock Alley, synonymous with the Waldorf Astoria brand. The luxury resort will also feature multi-functional meeting spaces and boardrooms, perfect for hosting business gatherings, celebrations, and
world-class events.

Surrounded by lush greenery, Waldorf Astoria Tanger will be the preeminent luxury destination in Tanger – ideal for family vacations, a relaxing holiday, or for those looking to explore the city.

The resort will be in close proximity to the Cape Spartel Reserve, making it a convenient base to explore the historic Caves of Hercules and the renowned lighthouse with breathtaking views of the blue Mediterranean and Atlantic waters.