Hilton at Al Habtoor City shines at ITB Berlin

At the recently concluded ITB Berlin 2024, Dubai’s Al Habtoor City showcased its continued allure for both travellers to Dubai and residents alike.

 

From its iconic landmarks to its diverse dining and entertainment offerings, Al Habtoor City remains a premier destination within Dubai, appealing to a global audience and contributing to the city's reputation as a dynamic and must-visit travel destination.

 

We spoke to Hadi Pirzada, Director of Sales & Marketing, for more information about one of the biggest Hilton clusters globally.

 

“With its array of three distinctive hotels - Hilton Dubai, Al Habtoor City - V HOTEL DUBAI, CURIO OLLECTION BY HILTON - HABTOOR PALACE DUBAI -entertainment options and vibrant atmosphere, Al Habtoor City continues to captivate visitors seeking luxury experiences and unforgettable moments," Pirzada says.

 

“Al Habtoor City stands as one of the largest Hilton clusters worldwide, boasting impressive statistics that highlight its magnitude and appeal. Within the cluster, we proudly offer 1,600 rooms, numerous venues, a diverse range of food and beverage outlets, and various other attractions.

 

“Between Hilton Dubai, Al Habtoor City - V HOTEL DUBAI, CURIO OLLECTION BY HILTON - HABTOOR PALACE DUBAI, there are 37 venues catering to conferences, meetings and events. Additionally, we offer an array of dining options, with more than 22 food and beverage venues providing culinary experiences to suit every palate. 

 

“Alongside these amenities, our cluster features the world’s first aquatic show La Perle, ensuring a comprehensive and enriching guest experience. These statistics underscore the scale and versatility of Al Habtoor City, cementing its status as a premier destination for both leisure and business travellers.”

 

Impressive statistics

Hilton Al Habtoor City Hotel Collection has successfully acquired market share through new partnerships across key global source markets, Pirzada tells TTN.

 

“For the past three years, we have synergized new partnerships in Latin America, United States, Isreal, Turkey and the Lavant region to drive demand through these markets.

 

“Since we are cluster of three hotels, with three signature brands, we enjoyed healthy business mix of all travel segments. MICE has seen airlift from the Indian and Chinese markets that helped contribute towards increase of both residential and catering revenues. Western Europe has been instrumental in Leisure, MICE & Corporate business and the stopover programme partnerships from the North America, UK, Europe and Australia have increased to maintain healthy occupancy levels.

 

“It is important to mention that with our close collaborations with Dubai Tourism and Emirates Airlines and our commitment towards elevating guest services across our hotels, we are looking forward to another great year with many new opportunities across all segments.”

 

Sustainability promise

As part of its commitment to sustainability, the properties have implemented two impactful initiatives, Pirzada tells us. 

 

“Firstly, 'Meet with Purpose' offers carbon-neutral conferences and events, emphasising locally sourced catering, energy efficiency, and waste reduction, while collaborating with local charities.

“Secondly, our volunteering events, like beach cleanups and tree planting, actively involve guests and staff, fostering meaningful environmental engagement. 

 

“Additionally, we provide amenities such as a Tesla EV charger station and easy access to scooters, enabling convenient transportation to The Dubai Mall and Burj Khalifa. 

 

“These initiatives exemplify our dedication to integrating sustainability into our hotel's ethos, as we continuously seek new ways to enhance environmental stewardship and positively contribute to our planet's well-being,” Pirzada says.

 

Main markets for 2024

Hilton at Al Habtoor City continuously strives to innovate and enhance its offerings based on the key markets seasonality, whether it's through special events, promotions, or new initiatives aimed at ensuring guest satisfaction and comfort, Pirzada explains. 

 

TTN learns that the key markets for Hilton at Al Habtoor City encompass a diverse range of nationalities and segments this year. “Key markets include Saudi Arabia, USA, Israel, UK, India, Europe and China - these regions represent significant sources of guests, each contributing distinct preferences and characteristics to our overall guest demographics,” Pirzada says.

 

“By catering to the needs and preferences of these varied markets, we aim to ensure a tailored and enriching experience for every guest, thereby enhancing overall guest satisfaction and loyalty.”

 

Important partnerships

In recent times, Hilton at Al Habtoor City has strategically aligned itself with several prominent organizations to enhance the overall guest experience. 

 

“Notably,” says Pirzada, “we've forged partnerships with renowned entities such as Dubai Tourism, Emirates and among Al Habtoor sister companies such as Diamond Lease, Accenture, Waldorf Astoria Palm, and Habtoor Grand Resort. Additionally, we've collaborated with Margy’s Monte Carlo for Habtoor Palace Silk Spa. 

 

“These collaborations have been instrumental in ensuring that our guests receive unparalleled experiences during their stay. By leveraging the expertise and resources of these esteemed partners, we've been able to offer innovative services, curated experiences, and seamless interactions that elevate the standard of hospitality. 

 

“Our commitment to fostering such partnerships underscores our dedication to delivering exceptional guest satisfaction and continuously enhancing our offerings to meet evolving needs.”  -TradeArabia News Service