Following a highly successful Season 7, which drove a 26% increase in B2B revenue and saw 72% of visitors purchase safari bundles, Dubai Safari Park is gearing up for its highly anticipated Season 8 launch on 12 October 2026.
In an interview with TTN, Park Director Muna Alhajeri detailed the strategic developments shaping the park's future.
To capture growing international demographics, the park has strengthened its source market representation, appointing Buzz Marketing for India and Action Global for Russia and the CIS.
Seamless logistics remain a top priority for travel trade partners.
To achieve this, the park is upgrading its B2B portal, VGS, allowing agents to easily access contracts, rates, and sales toolkits.
Crucially, Dubai Safari Park is also launching a dedicated mobile application, leveraging modern technology to curate entirely seamless journeys, booking systems, and logistics tailored directly to agent and group needs.
When asked about the revamped focuses underpinning Season 8, Alhajeri revealed their new brand platform: "Live More Wild Life". "This platform encourages a renewed connection to wildlife conservation, education, nature, and discovery," Alhajeri explained.
The core strategy heavily implements edutainment, integrating conservation awareness into every visitor touchpoint.
The park is also leveraging its recent WAZA and EAZA memberships, alongside a successful breeding programme that welcomed 144 newborn animals, to attract eco-conscious travellers.
A major highlight for the travel trade is the Royal Safari Experience, debuting in November 2026. This premium package offers a four-hour private guided VIP tour for up to 10 guests, complete with elite treatment and reserved seating.
"Considering our immense growth with travel trade partners, we wanted to provide them with unique experiences and diversify our offering," Alhajeri stated.
By combining advanced digital tools like the new mobile app with unmatched luxury encounters, Dubai Safari Park enters Season 8 firmly established as a premier global destination.
- By Olivia Middleton