Private Luxury Events has revealed the programme for Ultra 2026, an invite-only gathering hosting the pinnacle of luxury travel.
Taking place from January25–29, 2026 at
Atlantis The Royal, Ultra will bring together 300 of the industry’s most
renowned luxury brands and travel designers, including luxury travel advisors,
Family Offices, and EAs & PAs to UHNWI, for three days of thought
leadership, high-value business meetings, and exceptional destination
experiences.
Event Highlights:
- Curated luxury experiences including
helicopter tours over The Palm, yacht cruises with BENO Group, privatised designer
shopping, and immersive culinary experiences at Burj Al Arab and Milos.
- High-profile networking with the world’s
leading luxury travel buyers and decision-makers.
- Signature one-to-one meetings and curated
discussions designed to generate high-value bookings.
- Evenings hosted at Dubai’s most distinctive
luxury venues.
Ultra Panel Discussions:
Monday, 26 January | 08.30 | Isla Lawn,
Atlantis The Royal
Beyond Luxury: What Comes Next?
The post-era of luxury may have just arrived. With products, services, and hospitality all centred on a single word: luxury, the term has nearly lost its meaning. What truly matters, and what comes next?
From the resurgence of slow, deliberate travel on iconic ultra-luxury trains, to destination weddings that transform cities into private worlds, this panel examines how UHNW clients are reallocating value. The discussion will explore why speed, spectacle, and status symbols are giving way to privacy, trust, and experiences that cannot be replicated – and why the most powerful signals of status today are often unseen.
Panel members include:
Mary Gostelow, Panel Chair | Founder,
Girlahead and Gostelow Report: Often cited as a legend in luxury travel and
hospitality.
Filip Boyen | Co-Founder of Hotelworld AI
& Global Ambassador Forbes Travel Guide: Globally recognised for elevating
luxury travel standards and guiding elite properties worldwide.
Divia Thani | Global Editorial Director, Condé Nast Traveller: Renowned for shaping editorial content that defines luxury travel trends.
Tuesday, 27 January | 08.45
In Conversation: Bringing Space Within Reach
The second panel will take place on 27 January and feature an ‘In Conversation with’ Christy Kuplic, Managing Director of Private Luxury Events, and Michael Colglazier, Chief Executive Officer of Virgin Galactic. Titled Bringing Space Within Reach, the discussion will explore how Virgin Galactic is transforming our relationship with space – not as a distant frontier, but as an experiential extension of travel, curiosity, and human possibility.
Christy Kuplic, Managing Director of Private Luxury Events, says: “Ultra was created to bring together the true decision-makers shaping the future of luxury travel, and our 2026 programme reflects just how ambitious that vision has become. From world-class thought leadership and carefully curated one-to-one meetings to exceptional destination experiences in Dubai, Ultra offers a rare opportunity for meaningful connection, inspiration, and valuable business at the highest level of the industry.”
Mary Gostelow, Founder of Girlahead and Gostelow Report, comments: “Ultra has become the definitive stage for identifying the future of ultra-luxury travel. The trends established at this event continue to redefine what discerning travellers seek, ensuring the industry remains at the pinnacle of innovation and exclusivity.”
Attendees:
Exhibitors confirmed to attend include Virgin
Galactic, Bvlgari Hotels & Resorts, Aman, The Datai Langkawi, Dorchester
Collection, Airelles, Orient Express, Tengile River Lodge, and Domaine Louise.
On the buyer side, leading UHNW travel specialists such as Quintessentially
Travel, EmbarkBeyond, Exeter International, Select Collection, Untamed
Traveling, and Eight Roads Travel are just a few of the distinguished luxury
travel advisors set to attend. -TradeArabia News Service