The Aster opts for a hybrid club-hotel model
The Aster, opening this June in the heart of Hollywood, has been conceived as a new type of membership club, with a modern hospitality-led space for individuals in Los Angeles with a diverse range of backgrounds and interests, each with one commonality – the desire to connect.
When it opens over the summer, this adults-only club will deliver a space designed for members to work, play, and stay, surrounded by robust programming.
Design-forward with personalised service, The Aster will provide members with unique indoor and outdoor amenities including a swimming pool, lounges, workspaces, bars, restaurants, a recording studio, a screening room, a cabaret lounge, and a variety of spaces dedicated to health and wellness. Additionally, 35 luxurious all-suite hotel rooms – each over 700 sq.ft in size, with workspaces and lounges – will be available for members and visitors alike. Hotel guests will have access to all member amenities during their stay, offering an exclusive look into the property’s unique membership programme.
This adults-only members’ club and hotel, named after the native Aster flower, which blooms in Los Angeles, will welcome a dynamic group of trailblazers and multihyphenates, all while transcending the stereotypical membership club. The Aster’s hybrid club-cum-hotel approach supports a diverse, ever-changing array of guests and experiences, free from any strictures.
The project is curated and executed under the creative, and attentive care of award-winning Salt Hotels. The property is situated in an impressive six-storey 95,000 sq. ft building on the iconic Vine Street between Yucca Street and famed Hollywood Boulevard intersection. The space has been strategically placed at the very heart of Hollywood making it just a stone's throw away from landmarks such as the Capitol Records building, Gower Studios and Netflix.