Rotana plans sizeable UK debut


Rotana will debut in the UK with two new properties under its affordable hotel and serviced apartment brand, Centro. Centro New Malden and Centro Kingston are the first two properties to launch as part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand. 

Set to launch this year, Centro New Malden includes 70 distinctly designed apartments furnished to a four-star hotel standard with fully equipped kitchens and separate living and bedroom areas. Situated right across from the New Malden Railway Station, in the London Borough of Kingston Upon Thames, guests staying at the serviced apartments will enjoy easy access to Central London in under 25 minutes.

The second property, Centro Kingston, is located along the north edge of Coombe Road in Kingston upon Thames and is in close proximity to the Kingston Town Centre, Kingston Hospital and Richmond Park with quick access to regular bus service. Opening in 2024, the property features 31 highly distinctive apartments each designed to maximise space, light and efficiency including smart technology and in-room entertainment.

Guy Hutchinson, President and CEO of Rotana, said: “This is a fantastic milestone for Rotana, and we are delighted to be partnering with CNM Estates to bring our award-winning hospitality services to the United Kingdom. London remains one of the world’s largest business hubs and a key market for us as we continue expanding our footprint globally. Launching in two vibrant locations in London, both properties will welcome guests to enjoy the diverse offerings of the city while having unique living spaces that provide both finesse and functionality. We look forward to continue building our success story, in line with our mission to deliver “Treasured Times” to our guests across the world.”