Aleph Hospitality has secured management of Four Points by Sheraton Makkah Ibrahim Al Khalil, marking its third Marriott-branded property in Saudi Arabia. The 338-key hotel, located near the Great Mosque of Makkah and Abraj Al-Bait Towers, is positioned to cater to rising pilgrimage demand. The agreement involves a franchise deal with Marriott International and ownership by Diyar Al Khalidiyah. Aleph assumed management in August 2025, strengthening its regional footprint.