HX Expeditions, the world’s first and longest-running expedition cruise company, has concluded a landmark Arctic season, welcoming thousands of guests across 31 sailings while expanding its focus on science, conservation and responsible exploration.
The 2026 programme formed part of HX’s 130th anniversary,
building on its first Svalbard voyage in 1896, when guests travelled alongside
scientists and biologists to study the Arctic.
This year, HX
combined polar expertise with citizen science, university-backed education and
environmental initiatives.
The season generated 26,491 citizen science submissions
across nine research programmes, supported by 363 dedicated science boat
sessions.
Guests contributed wildlife observations, ocean and cloud
data, aurora activity and other research, including more than 23,500
iNaturalist observations, 1,286 ORCA records and 1,183 eBird submissions.
HX also recorded its highest-ever suite bookings,
highlighting continued demand for premium expedition travel, while its Arctic
sailings achieved an average Tripadvisor rating of 4.7 out of five from 167
reviews.
A major scientific milestone came through the AI WAVE
(Whales and Arctic Vessels) project, a collaboration between Heriot-Watt
University and marine monitoring specialist Seiche. Aboard MS Fram, HX
conducted what it described as a world-first Arctic trial using thermal imaging
and artificial intelligence to detect whales in real time.
The system combines thermal cameras, high-definition
imagery, machine learning and continuous monitoring to identify whale blows and
surface activity.
Data gathered during the trial could support future
AI-assisted species identification and alert systems, potentially helping
vessels reduce disturbance and collision risks involving species such as
narwhal, beluga and bowhead whales.
Education was also expanded through a new free Svalbard
course developed with the University of Tasmania.
The programme introduces travellers to the region’s
wildlife, ecosystems, history and responsible exploration before departure,
building on HX’s existing Alaska and Antarctica learning programmes.
Environmental action remained a key part of the season, with
guests and crew collecting 308.44 kilograms of waste during beach clean-ups.
HX also announced an extension of its Greenland Promise
through the end of the 2028 season.
Under the programme,
guests affected by a qualifying HX cancellation or government travel advisory
can transfer to another expedition and receive an additional 20% Future Cruise
Credit or opt for a full refund, subject to terms and conditions.
The company said further destination-focused learning
programmes are planned for Arctic Canada, Greenland, Iceland and the Northwest
Passage in 2027.
Dr Verena Meraldi, HX Chief Scientist concluded: “Science is
one of the most powerful ways to turn an Arctic journey into something that
matters long after guests return home. From 26,491 citizen science submissions
to a world-first Arctic trial using AI and thermal imaging to detect whales,
this season shows what becomes possible when operators, research and
educational bodies, technology partners and guests truly work together. It's travelling
with a purpose. As the region’s largest expedition cruise operator, we have a
responsibility to pair our scale and years of experience with meaningful
participation to create a deeper understanding of how we can protect the Arctic
of the future." -TTN