Moscow conducts first physical roadshow post pandemic

Moscow City Tourism Committee concluded a successful week of events in the UAE

Moscow City Tourism Committee concluded a successful week of events in the UAE, with roadshow in Dubai and Abu Dhabi and more than 300 strategic B2B meetings.

This was Moscow City Tourism Committee’s first on-ground roadshow in the UAE after the pandemic. In 2021, Mosturizm organized ten digital roadshows with about 2,000 foreign and 500 Moscow participants and more than 4,500 online negotiations. The most recent digital roadshow targeting the GCC travel trade was held in August last year for the UAE market, Saudi Arabia, Kuwait, Bahrain, Oman, and Qatar. The event saw a total of 615 scheduled meetings and a total of 286 registered companies.

As the GCC becomes a priority market for Moscow’s destination marketing, Anastasia Popova, Head of International Division, Moscow City Tourism Committee, highlighted the incredible versatility of Moscow for families, couples, active travellers as well as nature lovers. Moscow is great for seeing unique museum collections, visiting the ballet, taking a walk in the park, watching horse races, playing golf, exploring various shopping locations and gastronomic gems.

The veritable highlight of the show, however, was the potential of Moscow in the gastronomic sphere: this fall, the capital of Russia became the first city in the post-Soviet space to be included in the Michelin Red Guide.

Hunting is legal in Russia with bows and crossbows officially classified as hunting weapons and, although not for the faint of heart, can be an exhilarating experience. Falconry is also a popular art and has a place in Russian history and culture, alongside hunting for big fame.

From February 2019, travellers with a UAE passport do not need any additional documents and it is easy to get to the Moscow from Dubai – just over five hours, it was said during a presentation. From January 2019, the Russian Federation had a law in place for issuing electronic visas for citizens of more than 50 countries. This visa takes only three to four days and costs just $40. Unfortunately, due to the pandemic, the issuance of electronic visas has been temporarily suspended.

“Moscow is diligently dealing with the pandemic. We follow both our own safety protocols and also global safety standards. In Moscow, all cultural institutions, restaurants and cafes are open to visitors – concerts and exhibitions are being held. You need to have a Moscow City QR code.”