Sporting events hit the goal in Dubai

Defending champion Jelena Ostapenko playing at Dubai Duty Free Tennis Championships

Sport activities have contributed $2.4 billion to Dubai’s gross domestic product (GDP), amounting to 2.3 per cent of its total GDP, a report said.

The report, prepared by Dubai Sports Council through an international house of expertise, finds There was an increase in the number of athletes and fans of multi-nationalities who arrived in Dubai from all over the world.

The championships and events welcomed more than 31,000 athletes and 713,000 spectators and fans of multi-nationalities, most of whom arrived from overseas. Some 165 local events were held with participation of 1.77 million people from 200 nationalities and in the presence of 220,000 fans, which represents an important addition to the sports tourism sector.

Dubai also hosted 12 sports conferences and exhibitions, top of which were the 17th Dubai International Sports Conference and the Globe Soccer Award, which were held in prestigious presence of top world football stars. This event witnessed the historical reconciliation between Mohammed Salah and Sergio Ramos.

58 women events were organised, with a percentage of more than one event per week. Respective bodies organised 31 esports competitions, taking into account that the esport is witnessing remarkable development and distinguished participation of world athletes and corporates from overseas. 

This year, Dubai is hosting over 20,000 athletes in many sports events including international championships and community events, taking place in several locations of the emirate this month in collaboration with Dubai Sports Council.

Early figures suggest that around 5 billion people have engaged with the FIFA World Cup Qatar 2022, following tournament content across an array of platforms and devices across the media universe. On social media, according to Nielsen, there have been 93.6 million posts across all platforms, with a 262 billion cumulative reach and 5.95 billion engagements.

The FIFA World Cup Qatar 2022 was enjoyed inside the stadiums by 3.4 million spectators - up from 3 million in 2018 - who were treated to a historic tournament. 1.85 million visitors attended the FIFA Fan Festival in Doha.