G20 India event focuses on rural tourism


The first meeting of the G20 Tourism Working Group to be held under the Indian Presidency placed the focus on the sector’s role in in advancing the 2030 Agenda.

The meeting, held in the Rann of Kutch (Feb 7-9), featured as well a side event dedicated to rural tourism for community development and poverty alleviation. Here, UNWTO shared its recently launched Tourism for Rural Development Programme, including the Best Tourism Villages Initiative.

UNWTO is working as the knowledge partner to the presidency to deliver the Goa Roadmap for Tourism as a vehicle for achieving the SDGs.

The side event was an opportunity to highlight opportunities for rural tourism, including new consumer behaviours and growing interest in new destinations.

The meeting also explored the main challenges facing the sector, particularly with regards to digital and non-digital infrastructure, the empowerment of local communities and skills development. The findings presented were the result of an analysis of more than 200 candidacies by villages from around the world to the Best Tourism Villages Initiative as well as UNWTO Member States priorities and policies.