Fairfield by Marriott plans 7 new hotels in Japan in 2023

Guestroom - Fairfield by Marriott Hyogo Tajima Yabu

Fairfield by Marriott, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced seven anticipated openings of 2023, adding to the portfolio of 22 Fairfield by Marriott hotels in Japan.

The new hotels will be located along national roadside rest areas in the prefectures of Hyogo, Kagoshima, Okayama, Saga, Kumamoto, and Fukuoka in the southern region of Japan, where travelers can discover hidden cultural and historical gems.

The Fairfield by Marriott ‘Michi-no-Eki’ project aims to facilitate access to many of Japan’s off-the-beaten-path attractions, offering a comforting hotel experience along the country's expressways.

“We are thrilled to expand the brand in Asia with seven new Fairfield hotels expected to open in Japan this year,” said Diane Mayer, Vice President and Global Brand Leader, Classic Select Brands, Marriott International. “Fairfield is celebrated with a unique legacy in the Marriott Bonvoy portfolio and we look forward to delivering the promise of warm hospitality and inviting experiences for guests who are discovering up-and-coming destinations across Japan.”

Fairfield by Marriott was created on the principles of warmth, comfort and simplicity. The brand was inspired by the Fairfield Farm at the Blue Ridge Mountains of Virginia in the US for its breath-taking natural sights and sounds, a restorative place that represents simplicity, balance and a comfortable way of life. The calm aesthetics, warm colour palettes, and straightforward design philosophy uses a combination of natural materials and colour tones to represent the connection between the outdoors and indoors, paying tribute to the brand’s origins in the Fairfield Farm. Guestrooms range in size from 21 to 25 sq m and feature complimentary wi-fi and a space-saving shower booth.

The seven new Fairfield by Marriott hotels in Japan, scheduled to open in 2023, are:

Fairfield by Marriott Hyogo Tajima Yabu (88 rooms, opened January 24, 2023)
Fairfield by Marriott Hyogo Awaji Higashiura (87 rooms, expected opening summer 2023)

Fairfield by Marriott Kagoshima Tarumizu (95 rooms, expected opening spring 2023)

Fairfield by Marriott Okayama Tsuyama (78 rooms, expected opening spring 2023)

Fairfield by Marriott Saga Ureshino Onsen (84 rooms, expected opening summer 2023)

Fairfield by Marriott Fukuoka Ukiha (51 rooms, expected opening summer 2023)

Fairfield by Marriott Kumamoto Aso (93 rooms, expected opening autumn 2023)

“The Fairfield by Marriott Michi-no-Eki project is aimed at creating a footprint of hotels that stretch from Japan’s snowy northernmost regions to its southern prefectures, where travelers can stop and get a good night’s rest as they explore the many historical and cultural attractions, culinary experiences, and natural sites across each region,” said Masahiro Taguchi, Project Director of Fairfield by Marriott’s Michi-no-Eki portfolio.

“Guests can look forward to a pleasant and effortless experience every time they check in at a Fairfield hotel.” – TradeArabia News Service